Carpets
Choosing a carpet
Your choice of carpet not only depends on the design, whether it be plain, patterned, natural or textured, it is very important to remember that the suitability for the newly carpeted area is taken into consideration first. If you can approach a sales person with this information in mind, your search for the perfect carpet will be an easy one.
Additional Carpet Options
Inserts - The option of creating a border insert for your carpet can add charm to any carpet design. These can be carved in to your carpet, for a natural look, or inlaid for a more theatrical look. Hatfields offer both alternatives and the styles can be selected from our range in store.
Underlay - If you are looking to invest in a quality carpet, a good quality underlay is very important as it will prolong the life of the product. Use of an underlay will absorb the energy applied when walking on the carpet, and also acts as cushion to protect the carpet from damage resulting from the floor surface.
I’ve made my selection. What next?
Quotes - Once you have selected the carpet you require we will arrange for one of our estimators to visit your home and measure up to quote for the fitting. Our experts will also survey the sub-floor to ensure the product will be suitable for the room fitting. Our quotes are valid for up to four weeks, or until the end of current promotion.
Fitting - Once the carpet has arrived in our warehouse, we will contact you to arrange the fitting date with our team of experienced fitters. If you have mobility issues or need help to remove furniture from your rooms prior to fitting, this can be arranged if necessary. Please discuss this when ordering. We also offer a service to remove and uplift old carpets for an additional charge, which will need to be booked when ordering your carpet.
Cleaning Instructions - Can be obtained in-store or in the manufacturers brochure. Please call 01206 731269 or email carpets@hatfields.com for further advice and information.
Any problems? - Our after sales team will do their best to solve any problems you may have. We pride ourselves on a superior level of customer service and will do our best to rectify the issue quickly and efficiently. Leaving you with a hassle-free shopping experience.
Carpet Construction
Pile - The pile is the surface area you stand on. Pile weaving processes can be varied to produce different levels of comfort and durability. ‘Pile weight’ refers to how much yarn is used throughout the manufacturing process. The texture and weight of a pile can affect its appearance, wear and can also give it unique characteristics. For examples of the effects which different pile construction can have on a carpet, view both the Velvet and Twist Pile carpet to see the difference.

Wilton - the Wilton method is the oldest method of woven carpet tradition. The numbers of colours used in Wilton designs are limited and they are well known for their firmness and texture due to hidden colours woven deep into the body of the carpet.

Axminster - These methods are classified in three sections; Spool, Gripper and Spool Gripper. There are no hidden yarns under the backing on an Axminster carpet, as each tuft is a short length of yarn. The number of colours used in an Axminster carpet is not so limited, allowing for more intricate patterns, without compromising on quality and durability.

Tufted - An efficient manufacturing process that is much quicker than the traditional weaving methods, and allows for much more versatility on styles of carpets. A tufted carpet can perform just as well as a woven carpet.

Carpet Textures
Carpet fibre/yarn can be manufactured from an increasing number of synthetic and natural materials and produced in a variety of textures and patterns. Hatfields' choice of specially selected quality carpets allow us to offer you an impressive range of pile densities, weaves and finishes, for all purposes and ready to be fitted into your home.
Velvet Pile - Smooth feel, with a shorter pile and a tighter, highly dense construction are the unique features of this product, giving the finished article a velvety appearance that is soft to walk on. The difference between the Twists and Velvets is purely aesthetic; there is no difference with regards to the performance of these carpets.

Twist Pile - One of the most popular styles, it comes in wool and man made fibres containing high twist yarns, (the yarn has been given an extra turn or two) and this results in a rougher surface texture which is less prone to showing footmarks.

Loop Pile - There are various loop forms available including small and tight, large, patterned and Heather, (which is a flecked yarn). It is a deeply textured style that adds an element of visual interest to a home. Advice should be taken by families with pets, as claws may catch the loops.

Shag Pile - Shag piles are designed for luxury and decorative use. In the main they come in heavy weights and are the ultimate in flooring splendour, mostly purchased for bedrooms, as they have a luxurious feel under foot.

Saxony Pile - Consists of a shorter pile length than shag pile, but maintains the deep comfort feel. The Saxony pile is suitable for most rooms in the home, with some brands recommending their Saxony products for use on stairs.

Carpet Design
Carpet Design. The choices are endless…
Patterns - Patterned designs in carpet manufacture often draw influences from all over the world, including those of the Middle East, Turkish and Persian descent. William Morris and the Victorian Arts and Crafts movement in the late nineteenth century also inspired some of the most popular designs. However, for those who are not looking for traditional patterns will be equally enthused by the wide choice of modern design inspirations too. With classic, bold patterns, to more subtle refreshing designs in luxurious colours, there is something for every taste. The effect of choosing a patterned design can evoke warmth, spice, intrigue, and elegance to your room. Remember that pattern retention is important as you do not want your carpet to fade over time. Ask your sales consultant for advice.
Plains - From subtle shades to vivid hues, our selection of plain carpets are available in a wide range of contemporary colours. With a huge number of options for wool rich carpets in a variety of pile weights, you will be spoilt for choice when it comes to re-flooring your home. With all manner of textures and variations our expert sales consultants will offer you all the advice you need to achieve your desired look.
Naturals - Wool, Sisal, Coir, Seagrass, Paper, Bamboo and Jute are some of the key ingredients of our natural carpets. The designs are by no means limited by their 100% natural origins and are generally hard wearing, with incredible potential for unusual textures. One of our key brands, Crucial Trading, take pride in their range of beautiful natural flooring options that rely on the sensory pleasures that natural products can give our homes. For a truly unique design go au naturel.
100% Wool - These products are known for being a very luxurious and deeply tactile choice, chunky loops or tighter weaves are available in a huge colour palette and potential for superb contemporary and traditional designs.
Sisal - is a very hard wearing product. The beauty of this resource is that it can be manipulated into effects such as the simple basket weave to intricate geometric design patterns.
Jute - One of the finest and softest of the natural fibres. Grown in Bangladesh the weaves of Jute carpets are simplistic but generate a look that is modest but comfortable.
Coir - comes from the Coconut. It retains the rough tropical look of its natural state, and is a very durable and versatile product. The perfect choice for high traffic areas!


Protection for your carpet - peace of mind for you...
PremierCare is designed to make sure your carpet's appearance is not spoiled by everyday accidents resulting in a stain and provides you with peace of mind that cleaning costs and stain removal are taken care of.
What cover is available? - PremierCare covers accidental staining to your carpet. Stain Cover - Covers you against accidental household spills resulting in a stain. Stains Covered PremierCare will protect and restore your carpet, even if it has been affected by wide number of stains. From Coffee and Hot Chocolate, to Curry and Ketchup, right through to Nail Varnish, Cosmetics or Emulsion. Ask in-store for the full list of items and exclusions.
Please note - Other stains not listed here are included. Stain removal is subject to Terms and Conditions. PremierCare is subject to Terms and Conditions and you can find a summary of "Important Information" in-store from our sales consultants. Terms and Conditions are available on request. Bleach and corrosive substances are not covered if your carpet has not been treated with PremierCare approved Protector. PremierCare isn't a substitute for regular cleaning and maintenance. Your sales advisor will be pleased to advise you on how to care for your carpet correctly.
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